| Job Description
The candidate will assist in devising and executing the media, communications and marketing plans for our trade fairs with following objectives in mind:
- Create awareness of the forthcoming Shows amongst target audience and ensure good level of participation.
- Position our exhibitions as what they are: unique and ‘must attend' events.
- Wherever applicable, position the exhibitions as international, yet with local content and relevance.
- Sustain the interest levels for the event through the pre-event period as well as during the duration of the exhibition.
- Ensure that the other non-media activities around the events also secure optimum media visibility.
The candidate will also be required to:
- Oversee and coordinate advertising campaigns
Assist in event planning and management, liaison, interaction with external agencies, coordination and execution
Conceptualize, coordinate, manage and implement company's direct mail and other communication campaigns